Elon Musk isn’t happy with the active user data Twitter gave him

  • Elon Musk continues to tweet user data so it can be analyzed for bots or automated accounts.
  • He sent another letter to the company last week claiming not enough content has been shared so far, according to people familiar with the matter.
  • Twitter has been “bending backwards” to comply with Musk’s demands, a person familiar with the matter said.

Twitter provided Elon Musk with more user data after he complained last week that the large historical database he received was not enough, insiders have learned. The new batch, which includes real-time data, could be the last hurdle in Musk’s quest to find too many “bots” and potentially renegotiate a $44 billion takeover of the social media company, according to two people directly familiar with the deal.

Musk’s complaint was formally filed on Friday, when his lawyers sent a letter to Twitter’s board claiming that the terabytes of historical data the company sent him about daily active users earlier this week did not. Enough, or the full “fire hose” data he expected to receive, the people said. Musk is unhappy with the historical data because his team can’t run its own tests on inauthentic accounts. Earlier this week, Twitter provided Musk’s team with access to new data, including real-time API information, and they now believe they will be able to conduct their own analysis, these people said.

A Twitter spokesperson referred to Insider’s earlier statement about the company’s deal with Musk: “Twitter has and will continue to work with Mr. Musk to share information to complete the transaction under the terms of the merger agreement.”

Representatives for Musk did not respond to requests for comment.

As Insider previously reported, some inside the company believed the lawyer’s letter was just Musk’s latest attempt to paint Twitter as not meeting his demands so he could claim a breach of contract and force a renegotiation of the acquisition at a lower price.

Since Musk announced his intention to acquire the company in April, he has said the popularity of “bots,” or automated accounts, is a key issue on the platform. His cries grew louder as the deal closed. In May, he claimed the acquisition was “on hold” until the robotics issue was resolved. Earlier this month, his lawyers said publicly that Twitter breached the deal by not providing Musk with data to perform his own analysis of Twitter bots.

Inside Twitter, Musk’s reaction was seen largely as a reaction to external market headwinds. Earlier, he agreed to buy Twitter for $54.20 a share, before a broad-based correction in the stock market, with the company’s shares now trading below $39. Musk may also be preparing for a complete exit from the deal, which could turn into a protracted legal battle.

People familiar with the deal previously told Insider that Twitter’s board remains committed to the acquisition and will likely do everything in its power to ensure the agreement is completed without legal trouble. Musk is also seen within Twitter as wanting to acquire and run the company, saying the same in his first meeting with Twitter employees last week.

Twitter has been “bending backwards” to comply with Musk’s ongoing demands, a person familiar with the matter said. This includes the latest data releases.

New data obtained by Musk is actually “data flowTweets and activity on the platform can also be made available to developers through Twitter’s developer platform, another person familiar with the matter said. That was thought to be enough for Musk to analyze the robot. Musk is also believed to want to use the data for more traditional purposes, such as, as he said, his intention to develop a business plan for the company and devise specific ways to improve it.

Twitter’s board formally recommended this week that its shareholders approve Musk’s takeover. It could be voted on at an extraordinary shareholder meeting in late July or early August, giving Musk a few more weeks to publicly pressure Twitter about the deal and any findings he may have excluded from the data.

There has been some recent precedent for renegotiating purchase prices agreed before the market downturn. Software company Anaplan agreed to cut $400 million from the $10.7 billion price private equity firm Thoma Bravo agreed to pay in March. According to the Financial Times, the private equity firm “seized” on how much Anaplan planned to pay new employees, saying the amount violated the terms of the merger agreement.

In his first meeting with Twitter employees last week, Musk said the popularity of bots “may be my biggest concern” given their potential impact on monetizable user metrics. However, he acknowledged that such accounts are an area of ​​Twitter that he “doesn’t know very well.”

Are you a Twitter employee with insights to share? Is there a tip? Contact Kali Hays at khays@insider.com, Signal 949-280-0267 on the secure messaging app or Twitter DM @hayskali. Reach out using non-working equipment.

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