the way The production and promotion of video games needs to change.The cunning of Grand Theft Auto developer Rockstar Games Grand Theft Auto 6 Confirmation is proof.Now, we all know this game does exist, but its official announcement comes with a shrug at the end of a press release about another game GTA 5 port.
what happened – On the morning of February 4, 2022, Rockstar Games announced the release date and more details for the PlayStation 5 and Xbox Series X|S ports GTA 5. Billed as a “community update” about “GTA 5 for PS5 and Xbox Series X|S, GTA Online updates, and more.”It turns out this ‘more’ includes the first official confirmation from Rockstar Grand Theft Auto 6 in development.
“With unprecedented longevity GTA 5, we know that many of you have been asking us about new entries in the Grand Theft Auto franchise,” it reads. “With every new project we start, our goal is always to greatly exceed what we’ve delivered before — — We are pleased to confirm that active development is underway on the next entry in the Grand Theft Auto series. We look forward to sharing more information as soon as we’re ready, so stay tuned to the Rockstar newswire for official details. “
what does that mean Grand Theft Auto 6development of– Whether it’s an indie game or a big budget game – like Grand Theft Auto 6 – All video games go through pre-production, production and post-production. There is a planning phase, actual development, followed by bug fixes and refinements.We know that the preliminary work GTA 5 Beginning approximately in April 2008, the entire development lasted approximately three years.So if Rockstar publicly admits Grand Theft Auto 6 Being in “active development” is a good sign that the process is going well — but it’s also a sign that the company has been working on it for several years.
So why did it take Rockstar so long to admit something everyone already knew?
Shouldn’t take this long- Rumors and alleged leaks Grand Theft Auto 6 Been spinning for years. its predecessor, GTA 5, originally published in September 2013.The first legitimate reports of sequel development returned in April 2020, when game journalist Jason Schreier reported small house Rockstar is rethinking its approach to game development.
“One plan that management has for the next game (a new entry in the Grand Theft Auto franchise) is to start with a medium-sized release (still a large game by Rockstar standards) and then expand as Regular updates over time may help reduce stress and austerity,” he wrote at the time.
A month later, he reiterated in an interview inverse: “I really don’t think they’re working on another secret what a big secret Grand Theft Auto. “
In other words, work Grand Theft Auto 6 It has been an open secret for nearly two years. Why? Who is this good for? What is the rationale behind it? A better approach might be to release the February 2022 announcement in April 2020, even though the game is still in pre-production.
Management expectations and premature announcements— On a September 2009 earnings call, Strauss Zelnick, CEO of GTA publisher Take-Two Interactive, was asked about any GTA 5 announcement.
“We’re not going to announce it, we’re not going to announce when it’s going to be announced,” Zelnick said, “We’re not going to announce a strategy to announce it or when it’s going to be either, or about an announcement strategy around strategy announcements. Wow, okay. .
Take-Two has a history of keeping such announcements secret for as long as possible, and for good reason.Consider troublesome issues Cyberpunk 2077: Announced in 2012, teased in 2013, riddled with production issues and delays, the game was finally released in December 2020 after an intense publicity campaign that featured Keanu Reeves at E3 2019’s Appeared on stage in front of a crowd of screaming fans.In most cases, we will consider Cyberpunk 2077 Completely crashed. It was one of the worst and most disappointing big-budget launches in modern history. Mostly, it fell victim to eight years of hype that overbuilt expectations.
Final Fantasy VII RemakeHowever, it had the opposite effect: Announced at E3 2015, its lengthy production spanned nearly five years, but its April 2020 release brought a refined, refined, engaging and entertaining look to newbies and Final Fantasy fans alike. experience.
If you can release a good game without bugs, it doesn’t matter how or when you release it.
In an increasingly digital age where rumors and leaks spread like wildfire, and fans have so many strong opinions online, secrecy isn’t as effective in managing expectations as it once was. On the other end of the spectrum, we have complete transparency.
Some of the game’s greatest successes in recent memory have been defined by early access releases and ongoing updates. Fortnite Three years in Early Access fame, it has evolved over time with newer seasonal content and map changes, greatly contributing to its continued success. After being announced at The Game Awards 2018, the famous Roguelike Hades It remains in Early Access until its general release in September 2020. It then went on to become almost everyone’s game of the year.
Warframe, National anthemand pioneer Has been labelled a “destiny killer” throughout the industry, however Destiny 2 Today’s prosperity is partly due to a comprehensive and transparent approach to development. National anthem? dead. pioneer? No one talks about it anymore. Developer Bungie’s approach has been so successful that Sony bought the company earlier this week, not for the Destiny franchise, but for the company’s successful and apparently unkillable approach to game development.
This inverse analyze – Bottom line here is that it feels a little ridiculous that Rockstar Games waited so long to admit this Grand Theft Auto 6 in development. If the concern is managing expectations, transparency is the best way to mitigate the situation. Even if you sacrifice a bit of the hype that comes with total secrecy, in the end it doesn’t matter if the developers can deliver a solid gaming experience. However, right now, Grand Theft Auto 6 Confirmation feels like the least fun part of the action-packed game in the first few weeks of 2022.