Beyhive, let’s start the formation. Beyoncé recently released a new single, “Break My Soul,” and it’s been trending ever since the famous pop star announced it on her Instagram bio. The single is from her seventh studio album, Renaissance, which will be released on July 29. The single has been viewed more than 15 million times since its June 20 release, and the lyric video was the #1 most popular music video on YouTube.
The song has become known as the summer national anthem. Just last week, she removed the album cover, and fans and critics took to social media to comment. Whether you hate her or love her, there’s no denying Beyonce’s influence on culture. Beyhive is buzzing, and people are in awe of her ability to sell products without trying.
I am the owner of LáLew Public Relations, a local company serving clients in the Finger Lakes area of New York. I started my own company in 2016. The first project I worked on was an artist showcase and awards ceremony hosted by MJS Productions. The keynote speaker is Matthew Knowles, the former manager of Destiny’s Child and Beyoncé’s father.
Since Destiny’s Child released the lead single “No, No, No” from its self-titled debut album in November 1997, I’ve researched consumer habits and observed Beyonce’s trajectory.
I’ve been thinking about what entrepreneurs can learn from her and how she continues to make a splash.
What is the Beyonce Effect? That means anything she touches turns to gold. Beyoncé rose to fame in the late 1990s as the lead singer of Destiny’s Child, one of the best-selling pop groups of all time. As a solo artist, Beyonce has won 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards and 17 Soul Train Music Awards.
As a local business owner, I offer readers her three key takeaways from her latest buzz that entrepreneurs should take note of:
The market is oversaturated and people are inundated with information from social media, news and everyday life. Beyoncé hasn’t released an album in six years. However, when the trailer broke on Instagram, people went crazy. Chatter breaks the internet.
Lessons learned, more is not necessarily better. Give people a chance to miss you before posting new content.
COVID-19 has wreaked havoc on communities around the world.
People are still emerging from the fog of the pandemic. I attended the Rochester Jazz Festival. As I walk around the Parcel 5, I don’t know if I know people in real life, or if we’re just friends on Facebook, or if we’re acquainted with each other in a Zoom meeting. We live in a different world.
Employers have a hard time finding workers because people choose to do what works best for them. In many cases, the traditional 9-to-5 job is a thing of the past for new job seekers. Many are looking for other sources of income, and the gig economy is booming.
In one part of the song, Beyoncé sings about this new reality: “Now, I just fell in love/I just quit my job/I gotta find new motivation/Damn, they made me work so hard/9am worked/Then past 5/They made me nervous/That’s why I can’t sleep at night .“
Beyoncé was originally a member of Girl’s Tyme, which included LaTavia Robinson, Kelly Rowland, and others. In 1996, the group finally changed its name to Destiny’s Child. Along the way, they experienced many challenges. Some members were “released” from the group and new members were brought in.
But throughout it all, Beyoncé has remained steadfast in providing music, merchandise and philanthropy. She has been improving over the years. Beyonce never stands still. She has matured, not only in age but also in her content. The conversation has gone from being dangerously in love to you won’t hurt my soul and everything in between.
With each success, she gained a more devoted fan base who went on to sell out concerts and merchandise.
A clear sign of success is when there is demand for what you offer.
Beyoncé, people speak.
Jessica Lewis is the owner of LáLew Public Relations, with expertise in branding, marketing and public relations.